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CHIEF MARKETING OFFICER - WORLD GYM INTERNATIONAL

Role: Chief Marketing Officer | Duration: 2022-Present | Impact: $200M+ Franchise Growth

Challenge: Global fitness franchise needed to modernize brand positioning and accelerate international expansion in post-COVID market.

Solution: Pioneered AI-driven marketing transformation while launching innovative fitness programs and comprehensive franchise development strategy.

Results: 35% franchise sales increase, 40% membership engagement boost, 25% new member growth with 80% retention rate.

Key Achievements:

• AI Marketing Pioneer: First fitness brand to implement GAIO, reducing time-to-market by 40% and improving ROI by 300%

• Revenue Diversification: Introduced wellness packages and workshops, increasing total revenue by 20%

• Global Expansion: Led franchise development across international markets with record-breaking sales performance