ABOUT ME

Marketing Executive Driving Global Growth Through AI Innovation

I'm a Chief Marketing Officer with 20+ years transforming sports, fitness, and lifestyle brands into market leaders. My track record includes $200M+ in revenue growth, successful launches across 15+ countries, and pioneering AI-driven marketing strategies that deliver 300% ROI improvements.

Professional Background

Current Role: Chief Marketing Officer at World Gym International, where I've driven 35% franchise sales growth and 25% membership increases through innovative AI-powered campaigns and strategic brand positioning.

Career Highlights: Built multiple businesses from startup to $60M+ revenue, including successful tenures at Technogym, IRONMAN, Wilson Sporting Goods, and Power Plate. Specialized in turning around underperforming brands and scaling them internationally.

AI Marketing Pioneer: Early adopter of Generative AI Optimization (GAIO), reducing marketing time-to-market by 40% while improving campaign performance by 300%. Expert in integrating AI tools across the entire marketing funnel.

Unique Background

Athletic Foundation: Former professional soccer player (LOSC, Ligue 1, Champions League) who brings competitive discipline and team leadership to business strategy. 2x IRONMAN finisher and 7x marathon finisher, understanding the endurance required for long-term business transformation.

Global Perspective: French-born, US-educated, with hands-on experience building teams and launching products across North America, Europe, Latin America, and Asia-Pacific. Trilingual capabilities (French, English, Spanish) enable direct market engagement and cultural adaptation.

Technical Expertise: Deep knowledge of modern marketing technology stack including AI platforms, marketing automation, analytics, and no-code solutions. Led digital transformations that increased reach by 913% and conversion rates by 65%.

What Drives Me

I thrive on solving complex growth challenges for premium brands. Whether it's launching a product in a new market, repositioning a struggling brand, or building a SaaS platform from scratch, I combine strategic thinking with hands-on execution to deliver measurable results.

My approach is data-driven but culturally informed. I understand that successful international marketing requires more than translation - it requires deep cultural intelligence and local market adaptation, backed by robust analytics and continuous optimization.

Current Focus

Today, I'm helping companies navigate two critical transitions: international expansion and AI integration. My expertise in both areas positions me uniquely to help brands scale globally while leveraging cutting-edge technology for competitive advantage.

Available for: Full-time CMO roles with growth-stage companies, consulting projects for international expansion, and speaking engagements on AI marketing implementation.