• Heading the brand and expansion of franchise development efforts on a global scale, resulting in a 35% increase in franchise sales within one year.

• Pioneered the creation and launch of an innovative fitness program utilizing advanced health and wellness science, boosting membership engagement by 40% within the first six months.

• Engineered a strategic membership drive that utilized targeted marketing campaigns and personalized fitness challenges, leading to a 25% growth in new memberships and an 80% retention rate, the highest in the region over a 12-month period.

• Driving the gym's profitability by introducing new revenue streams, including personalized training packages and wellness workshops, resulting in a 20% increase in overall revenue.

• Spearheaded North American brand and marketing strategy, driving partnership initiatives and e-commerce growth at Technogym USA.

• Excelled in crafting go-to-market strategies, scaling global businesses, and advancing brand development.

• Built a comprehensive marketing strategy and execution, answering COVID market conditions refocusing business on B2C.

• Grew sales via traditional marketing strategies, content, digital campaigns, customer journeys, leveraging influencers, and developing high net worth value clientele allowing an increased +$10Mil during COVID.

• Designed and implemented lead campaigns generating a 65% increase in high-quality leads.

Developed IRONMAN University’s, a global SaaS platform, and digital application for IRONMAN triathlon coaches’ certification and athlete development.

Built product roadmap, managed strategic partnerships and sponsorships to enhance brand visibility and market reach.

• Grew top-line revenue programs for both coaches and athletes to $5Mil in 18 months. Managed all aspects of program branding, web, and multi-year strategic plans to deliver high ROI growth.

• Certified +3,000 new IRONMAN coaches and built +2Mil business unit in first 12 months.

• Owned the Innovation, activation, retention, transactional and referral portions of the user funnel.

• Led all digital marketing initiatives including SEO, SEM, email marketing, digital partnerships, and marketing automation. Increased response rate by 80% via +$3Mil media campaign while reducing budget by 50%

• Built IM Tracker, tracking app for use during events, matching coaches, athletes, and families. +200,000 downloads.

Directed the Wilson Racquet Sports brand and global marketing strategies.

• Developed and launched Roger Federer’s new racquet. Built a holistic digital campaign which: Grew DTC database to + 100k consumers in 4 months.  Sell-in at 55% above forecast.

• Built a comprehensive retail strategy that significantly grew sales, demonstrating a deep understanding of retail dynamics and customer engagement. DTC sales +40% forecasted (+$40Mil).

• Launched Wilson’s e-commerce program by building a VIP Loyalty program for “avid youth” players to convert them into users. Results: over 2,000 “influencers” converted to Wilson. Increased VIP-specific sales to +$1Mil.

• Increased the company’s reach by 913% in one-year, Increased conversion by 65%, reduced bounce rate by 42%.

• Grew web leads by 264%, delivering consistent content while increasing page views by 288%

• Redefined target segmentation launched an e-training platform training solution for KOTF, Sell-in +33% YOY.

• Created and executed a global grassroots demo event: +300 events globally and sales increase of $10Mil.

Leading Product roadmap, brand, innovation, strategy, marketing, and product management.

• Led market research and developed a 5-year roadmap (B2B and B2C) which led to the introduction of the 7 Series. Properly repositioned other products in line. +$60Mil in Revenues

• Introduced PowerTV, an Online video training brand portal and education programs, product demos, and continuing education. Increased e-commerce sales +$17Mil in first two years.

• Successfully launched the 7 Series SAAS digital transformation, coaching, and education software.

• Introduced “Brand Global/Activate Local” worldwide, award winner within UK marketing community.

Heading global marketing, recognized for driving a market share of +10% & revenue progression of $40M globally.

Managed full P&L responsibilities for COSMED USA, INC, a leader in the Sports Performance/Medical Diagnostics/ Rehabilitation market. Grew business from 800K to +$20Mil.

• Northwestern University, Organizational Leadership Certification, Chicago

• M.B.A, University of Kansas, Lawrence, Kansas. Majors: Finance and International Marketing,

• DePaul University, Customer Relationship Management (CRM) Certificate Program,

• B.S., Marketing & Economics, Université Panthéon-Assas, Paris, France,

Strategic Leadership

• AI-Driven Marketing & Automation

• Global Branding & Marketing Communications

• Strategic Market Planning & Go-To-Market Strategy

• International Market Expansion

Digital Marketing

• Digital Transformation & Content Development

• Direct-to-Consumer Marketing & eCommerce

• SEO/SEM, Social Media Strategy

• Marketing Automation & CRM

Business Development

• Revenue Growth & P&L Management

• SaaS Platform Development

• Product Launches & Lifecycle Management

• Team Leadership & Cross-Functional Collaboration

Industry Expertise

• Sports Marketing & Sponsorship

• Fitness & Wellness Industries

• B2B and B2C Marketing

• International Business Operations

Languages: Trilingual - English, French, Spanish (Native/Fluent)

Athletics: Former Professional Soccer Player (LOSC, Ligue 1, Champions League)

Endurance Sports: IRONMAN Finisher (2x), Marathon Finisher (7x)