Role: Vice President of Marketing | Duration: 2019-2022 | Impact: $10M+ COVID Recovery Growth

Challenge: Premium fitness equipment manufacturer faced massive disruption as commercial gyms closed during COVID-19 pandemic.

Solution: Rapidly pivoted from B2B to B2C strategy, developing comprehensive home fitness marketing campaigns and digital transformation.

Results: $10M+ sales increase during pandemic through strategic pivot to direct-consumer marketing and high-net-worth clientele development.

Key Achievements:

COVID Pivot Success: Led company's fastest B2C transformation, achieving growth while competitors declined
Lead Generation: Implemented campaigns generating 65% increase in high-quality leads
Premium Positioning: Developed influencer and HNW clientele strategies for luxury home fitness market