POWER PLATE INTERNATIONAL

Role: Vice President, Brand & Marketing | Duration: 2009-2014 | Impact: $60M+ Revenue Growth

Challenge: Fitness technology company needed to transition from single-product manufacturer to comprehensive wellness platform while expanding internationally and defending against emerging competitors.

Solution: Led complete product roadmap transformation, created "Brand Global/Activate Local" strategy, and launched revolutionary 7 Series with integrated SaaS digital coaching platform.

Results: Achieved $60M+ in revenues through 7 Series launch, increased e-commerce from 10% to 45% of sales, and won UK Marketing Community "Cool Brand" Award.

Key Achievements:

  • Product Innovation: Developed 5-year strategic roadmap leading to 7 Series launch with integrated coaching software

  • Digital Transformation: Introduced PowerTV SaaS platform increasing e-commerce sales by $17M+ over two years

  • Global Strategy: Implemented "Brand Global/Activate Local" approach across international markets

  • Market Leadership: Positioned Power Plate as #1 vibration training platform globally through comprehensive brand repositioning

One of my key achievements in this role was developing an extended market research and a 5-year roadmap (B2B and B2C) that led to the successful launch of the 7 Series.

I also introduced the PowerTV, an SaaS video training brand portal, and education programs, including product demos, to increase e-commerce sales from 10% to 45% in just two years. I grew organic traffic by 80% through site optimization and successfully launched the 7 Series SAAS digital transformation, coaching, and education software on the machine.

In addition to these accomplishments, I led the development and execution of the "Brand Global/Activate Local" worldwide marketing initiative, which won the "Cool Brand" award within the UK marketing community.

Overall, my experience at Power Plate International allowed me to demonstrate my ability to develop and execute successful marketing strategies that drive business growth while managing risk and building a strong brand reputation. I successfully launched new products, implemented effective digital marketing campaigns, and repositioned existing products to align with market trends.