STAR TRAC FITNESS
Role: International Market Manager | Duration: 2007-2009 | Impact: $40M Revenue Growth
Challenge: Commercial fitness equipment manufacturer faced intense competition from emerging brands and needed to expand international presence while launching innovative connected fitness technology.
Solution: Led global marketing transformation including Nike+ partnership launch, developed comprehensive eLearning platform for dealer network, and spearheaded international expansion strategy.
Results: Achieved 10%+ global market share increase and $40M revenue growth through strategic partnerships and international market development.
Key Achievements:
Strategic Partnerships: Led international launch of Nike+ integration and E-Series connected fitness line
Market Expansion: Drove 10%+ market share increase across global markets through targeted positioning
Innovation Leadership: Developed and launched eSpinner and eFitness system technology platforms
Education Platform: Built eLearning solution for dealer network, growing subscriber base to 300+ in four months
One of my significant achievements in this role was driving a market share increase of 10% and a revenue progression of $40M globally. I led the development of the eSpinner, expanding it to other profiles, and managed the international launch of Nike+ and the E-Series line. Created and managed the international launch of Nike+ and the E-Series line, the eFitness system and the eSpinner.
Led strategic planning, development and implementation of an eLearning solution delivering Marketing Communications and product knowledge. I grew the network of subscribers to 300 in just four months, which led to a budget allocation to develop a state-of-the-art learning management system. I managed fitness tracking experts, training, and selling the e-Fitness System technology.