My background

Growing up in France, sports weren’t just a pastime—they were a way of life. My father, a constant source of inspiration, introduced me to the thrill of competition and the beauty of teamwork. Whether it was soccer, handball, cycling, or tennis, our weekends revolved around playing, watching, and analyzing the games we loved. These moments instilled in me not just a passion for sports, but a deep appreciation for discipline, strategy, and the relentless pursuit of excellence.

At five, I discovered my love for soccer. By nine, I was fully immersed, dedicating every ounce of my free time to mastering the game. This devotion led me to the prestigious Lille academy, where I honed my skills and pushed my limits. But life had other plans—a severe knee injury forced me to step away for a year, changing the trajectory of my dreams.

Despite the setback, my passion for sports never faded; instead, it evolved. I came to understand that success isn’t just about personal achievement—it’s about resilience, adaptation, and the ability to inspire others. The same values that drive athletes to greatness—teamwork, perseverance, confidence, and relentless hard work—became the foundation of my professional journey.

Today, these principles shape everything I do. Whether building brands, leading teams, or crafting compelling narratives, I bring the same dedication, passion, and strategic mindset that sports instilled in me. Because at the core of every great success story—on or off the field—is a deep commitment to pushing boundaries, overcoming challenges, and never losing sight of the bigger picture.

It all started when…

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