Tom Dievart
Chief Marketing Officer | Fractional CMO Available | Global Brand & Growth Executive | Trilingual
July 22, 2025
Why Artificial Intelligence Might Finally Make Us Healthier, More Creative, and More Human
Imagine waking up in a world where your to-do list is already done. Your reports are written. Your calendar is optimized. Your logistics are automated. Your inbox is filtered and summarized. And you haven't even made your first coffee yet.
This world isn't far off. Artificial Intelligence is no longer a promise on the horizon. It is already reshaping how we work, make decisions, and interact with information. The next phase of this transformation isn't just about productivity. It's about purpose.
So here's the real question: When AI takes care of the work, what will humans finally have time to care about?
The Great Return: From Grind to Growth
For decades, our identities have been tethered to doing. We are what we produce, what we achieve, what we hustle for. Technology promised us liberation, yet often delivered busyness. But now, something different is emerging.
AI offers something rare: the possibility to reclaim time not as a luxury, but as a birthright. A return to the essential. A pause. A choice.
And when we are no longer required to spend our hours reacting to tasks, we can begin responding to life.
The gym becomes a place of joy, not obligation. The trail becomes a form of meditation, not just mileage. The body becomes something we inhabit fully, not something we ignore until it breaks.
But this shift isn’t just about fitness. It’s about everything we’ve put on hold.
The Forgotten Joys Are Coming Back
What happens when we have 10, 20, even 30 percent more of our day back? Not to be efficient, but to be alive?
We start to create again. To move with intention. To be still without guilt.
We pick up the guitar. We paint without worrying if it's good. We write poems that no algorithm could imagine. We dance in the kitchen with our kids because we aren’t rushing out the door. We sit quietly and ask bigger questions about meaning, faith, and connection.
Spirituality returns — not as dogma, but as curiosity. Creativity resurfaces — not for likes, but for expression. Art becomes personal again — not content, but soulwork.
These aren’t side effects of AI. They are the very human outcomes when technology finally takes its proper place: as servant, not master.
Health Will Be the New Status Symbol
In a world where machines work for us, the real wealth will be energy. Attention. Clarity.
The new elite won’t be those who grind hardest. It will be those who feel best. Those who have the stamina to show up. The focus to be present. The emotional capacity to lead with empathy.
Already, we see the signals:
The wellness economy is on track to hit 8.5 trillion dollars by 2027.
Biofeedback tools are moving from niche to mainstream.
Meditation apps are outperforming productivity tools.
Sleep optimization is becoming a competitive edge.
Fitness will no longer be a lifestyle category. It will be a cultural baseline.
This Is Already Happening
You don’t have to look far to see the future unfolding:
WHOOP isn’t just tracking your strain and sleep. It’s teaching you to listen to your body in a way school never did.
Peloton doesn’t just offer workouts. It uses machine learning to curate content based on your preferences, mood, and energy—creating emotional resonance, not just physical progress.
Lululemon Studio integrates AI to guide you through movement with precision and personalization. But the real innovation is in how it centers your experience rather than the hardware.
These platforms aren’t just fitness tech. They are early prototypes of a world where our bodies, minds, and spirits are given space to flourish.
Personal Reflection: From Execution to Elevation
Throughout my career—across Power Plate, IRONMAN, Technogym, and now World Gym—I’ve seen firsthand how people transform when they are given tools, belief, and support. But more than that, I’ve witnessed the moments when health becomes more than habit. It becomes identity.
At IRONMAN, we didn’t just launch a digital certification platform. We created a global movement where coaches became mentors and where physical training became life training.
At Technogym, we pivoted during COVID, turning a B2B company into a consumer powerhouse. But what made that shift matter was the individual on the other end of the screen, taking ownership of their wellness for the first time.
At World Gym , we are not only building new programs. We are building a new philosophy—one that prioritizes sustainability, holistic wellness, and long-term transformation over six-week challenges and quick fixes.
What I’ve learned again and again is this: When people are given time, when they’re given belief, and when they’re given a clear story to connect to—they move. They build new habits. They heal. They thrive. And increasingly, they’re not doing it alone. AI is amplifying that transformation.
The Strategy Fitness Brands Must Adopt Now
This isn’t a trend. It’s a tectonic shift. If you’re a leader in fitness, wellness, or any brand aiming to serve the next generation of consumers, it’s time to think differently.
1. Design for Depth, Not Distraction
People don’t want more content. They want more meaning. Help them go deeper into themselves. Build platforms that nurture consistency, reflection, and true self-improvement.
2. Position Wellness as a Path to Creativity and Clarity
Fitness isn’t just for performance anymore. It is the foundation for every other pursuit—business, parenting, leadership, and especially creative expression. Speak to that.
3. Integrate AI to Serve Humanity, Not Hijack It
Don’t just automate. Augment. Use AI to remove the friction in your user experience so customers can focus on what really matters: growth, movement, mindfulness, and expression.
We’re Not Meant to Be Machines. The Machines Will Set Us Free
When we stop worshipping productivity, we start valuing presence. When we stop proving our worth through output, we begin to explore our inner world.
AI will take over the doing. We must return to being.
We’ll move. We’ll breathe. We’ll create. We’ll ask deeper questions. We’ll read more books. We’ll spend time with loved ones, not just logins. We’ll seek God, or the universe, or whatever makes us feel whole.
This isn’t about escapism. It’s about evolution. AI won’t replace us. It will remind us who we are.
Let’s Design the Next Chapter of Wellness Together
If you're a brand ready to lead in this new era, I’d love to connect. Not just to talk about fitness marketing—but about human potential.
Because the most successful brands of the next decade won’t just sell products. They’ll amplify lives.
And that starts with asking: What do we do with all this time we’re about to get back?
Let’s make sure the answer is something truly worth living for.
#FutureOfFitness #AIandWellness #BrandStrategy #HumanCenteredDesign #MarketingLeadership