Chief Marketing Officer · Brand · Growth · AI Search
The athlete
in the boardroom.
Currently a full-time CMO · Formerly World Gym · Technogym · IRONMAN · Power Plate
I played French top-flight and Champions League football with LOSC Lille. For 20+ years since, I've built brands and revenue engines across eight companies and 20+ countries — in English, French and Spanish.
See the record
The record
Talk is cheap.
Here's the tape.
$60M+
Revenue · Power Plate
Series 7 launch after a private-equity acquisition · VP Marketing & Product · 2009–2014
$5M ARR
IRONMAN University
IRONMAN's coach-certification platform, zero to $5M in 18 months · Sr. Director Marketing · 2016–2019
$10M+
E-commerce revenue · Technogym
B2B-to-DTC pivot in under 90 days, during COVID · VP Marketing · 2019–2022
+35%
Franchise sales · World Gym
Year-over-year franchise development sales, 300+ locations · CMO · 2022–2025
$200M+ cumulative revenue growth · 8 brands · 20+ countries · budgets to $15M · teams to 22
Full track record →“Story isn't branding fluff.
It's a revenue line.”
— Tom Dievart
The playbook
One email a month on brand, growth and AI search. No fluff.
The method
Four moves that turn customers into members.
I call it EPIC: Empathy, Purpose, Identity, Community. It's how story becomes revenue.
Empathy
Understand what your customer is fighting for before you sell them anything.
Purpose
A reason to choose you that has nothing to do with price.
Identity
A brand people wear and repeat — not merely remember.
Community
The moat no competitor can copy and no ad budget can buy.
AI search
Get your brand named when buyers ask AI who to choose.
Buyers now ask ChatGPT and Perplexity before they open Google. At World Gym I pioneered Generative AI Optimization (GAIO) workflows — cutting time-to-market 40% and tripling marketing ROI on $15M in annual spend.
What I build
Four engines. Every one with a number behind it.
Growth engines
Nearly tripled signed franchise agreements on an identical budget. MQL-to-SQL conversion from 13% to 38%.
Brand & launches
$60M+ from the Power Plate Series 7 launch. Directed the Roger Federer signature racquet launch at Wilson: +65% against forecast.
AI-powered marketing
GAIO workflows across creative, copy and campaigns: 40% faster to market, 3x ROI.
Value creation
Private-equity exit readiness: marketing opex cut 55%, $8M+ saved, brand equity protected.
“Tom brought tremendous consumer and market insights to the concept, along with impeccable execution.”
“Tom has an uncanny knack for establishing early credibility, then building rapport over time by simply doing what he says he will do... a rarity in today's world.”
“Tom is an excellent global marketer that has the ability to see trends and potential emerging trends and take advantage of them.”