Wilson Global Director of Marketing:
Directing the Wilson Racquet Sports global brand, marketing strategies and execution. Managing a global marketing team to ensure effective positioning and execution to support Retail, DTC, Digital and sales.
Power Plate VP Product and Marketing:
Senior Marketing executive leading marketing and product management.
Defined the five year product roadmap. Created the most profitable and number one product.
Star Trac International Manager:
Led strategic planning, development and implementation of an eLearning solution delivering Marketing Communications and product knowledge.
Created and managed the international launch of Nike+ and the E-Series line, the eFitness system and the eSpinner.
Cosmed USA General Manager:
Managed full P&L responsibilities for the leader in the Sports Performance/Medical Diagnostics/ Rehabilitation market.
Led business development activities increasing exposure of our brand leading to product placement.
Developed The Fitmate, designed to answer the demand for weight management and physical assessments.